Skate
Skating
Development
Build elite skating skills and on-ice confidence.
About
TrueNorth
TrueNorth Hockey Group exists to give hockey players the direction, resources, and support they need to reach their highest potential — on and off the ice.
Our Mission
More Than Training.
A Better Way Forward.
We believe every player deserves a clear path and a team of people invested in their growth.
TrueNorth brings together expert coaches, mentors, and resources across skating, strength, mindset, and guidance so players can develop with purpose and confidence.
Alex Krause
Alex Krause
Founder, TrueNorth Hockey Group
Our Philosophy
Develop the Whole Player.
Elevate Every Area.
Hockey success is built on more than talent. It’s the combination of skill, strength, mindset, and the right guidance that creates opportunity.
TrueNorth integrates every part of a player’s development so nothing is left to chance.
The Four Pillars of TrueNorth
Train
Strength &
Conditioning
Develop the athleticism and durability to perform.
Perform
Mindset &
Performance
Train the mental side of the game to compete at your best.
Navigate
Mentorship &
Guidance
Learn from those who’ve been there and can help you grow.
100+
Coaches & Mentors
Experienced at every level of the game.
1,000+
Athletes Developed
From youth hockey to the professional ranks.
20+
Locations & Partners
Across North America and growing.
1
Clear Direction
Your journey. Your goals. Your TrueNorth.
Your Journey Starts Here.
We’re here to help you find your direction and reach your potential.